We may collect personal and non-personal information when you interact with our website.

Personal Information:

• Name
• Email address
• Phone number
• Mailing address
• Payment information (for booking and purchases)
• Medical information (if relevant to your treatment at Taft Aesthetics or Wilson Community Family Practice)

Non-Personal Information:

• IP address
• Browser type
• Device type
• Website usage data (via cookies or analytics tools)

2. How We Collect Information

We collect information through:

• Forms: When you book appointments, subscribe to our newsletter, or fill out contact forms.
• Cookies and Tracking Technologies: Cookies may be used to improve your browsing experience and gather insights into how users navigate our site.
• Third-Party Services: Analytics providers like Google Analytics may collect information about how you interact with our site.

3. How We Use Your Information

We may use your personal and non-personal information for the following purposes:

• To provide medical and aesthetic services
• To process appointments and transactions
• To send you email newsletters, promotional offers, and updates
• To improve our website functionality and user experience
• To comply with legal obligations (e.g., HIPAA for medical information)
• To protect the security and integrity of our website and services

4. Sharing Your Information

We do not sell your personal information. However, we may share information with:

• Service Providers: Including payment processors, email marketing platforms, and analytics tools.
• Legal Authorities: If required to comply with legal obligations or protect our rights.
• Third-Party Vendors: For purposes of providing services such as appointment reminders, but only with your consent or as allowed by law.

5. Data Security

We implement industry-standard security measures, including encryptionand secure servers, to protect your personal information. However, no system is completely secure, and we cannot guarantee the absolute security of your information.

6. Your Rights

You have the right to:

• Access and Update Your Information: You can contact us to request access to or correction of your personal information.
• Opt-Out of Marketing Communications: You may unsubscribe from our emails by clicking the “unsubscribe” link or contacting us directly.
• Request Deletion of Data: If you are an EU resident, you may request that we delete your personal data in accordance with the GDPR. North Carolina residents may also have certain privacy rights under
local regulations. Contact us to make such a request.

7. Children’s Privacy

We do not knowingly collect or solicit personal information from individuals under 13 years old. If we become aware of such collection, we will delete the information. If you believe we may have collected information from a child, please contact us.

8. Compliance with Legal Regulations

We comply with:

• HIPAA (Health Insurance Portability and Accountability Act) for medical information collected at Wilson Community Family Practice.
• GDPR for EU visitors to our website.
• North Carolina Privacy Regulations for residents of North Carolina.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Please review it regularly to stay informed of any updates.

10. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at: